Wednesday, 4 February 2015

Only Buy Medium To High Quality Domains

As we all know, the Internet is booming with opportunities, and the first step to tap into those opportunities is to buy a domain name for a website.

Available domains are pretty cheap (around $10 per year), so most people start buying one after another.
That is what happened with me too. Right after I started working full time on the Internet I got fascinated with the idea of launching websites on all sorts of niches, and as a consequence I bought hundreds of available domain names.

Most of these domains were average to poor quality, as one should expect since they were available.
The result? I wasted a lot of money.
Out of 100 available domains that I bought I only keep 3 or so as of today, the rest I let expire over time because they had no potential.

When I spent money on medium to high quality domains (think $300 per domain and upward), however, I always got a positive return on my investment.

Bottom line: buying average domains for $10 is usually a waste of money (unless you have an immediate use for it, like a test website). A much sounder strategy is to buy fewer (even just a couple) high quality domains.

Here is an example to illustrate my point. Suppose there are two guys with $500 each, wanting to invest in domain names. The first one buys 50 available domains for $10 each, while the second one buys only 1 domain for $500. After a couple of years I am pretty sure the 50 domains of the first guy won’t be worth much, if anything, while the $500 domain the second guy bought will be worth at least the same amount of money, if not a lot more (depending on how he developed the domain into a website).

The next time you get an urge to buy that free domain for $10 (we all get it once in a while!) think twice, cause those will be $10 you’ll never see again!

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